In 2019, U.S. sales on CBD topicals skyrocketed to $703 million. CBD topicals by 2025 are projected to reach $4.5 billion. What’s the driving force behind this? According to CWI Consulting Services, pain relief and skin health are the two main reasons consumers purchase CBD topicals.
Before grabbing one or two products off the shelves, there are few things to rehash. So we’re covering all the basic things you need to know about CBD topicals in this guide.
What are CBD topicals?
CBD topicals use CBD as their main active ingredient. CBD or cannabidiol, the main active ingredient in CBD topicals, is a non-intoxicating compound found in cannabis. Staunchly backed by several studies, CBD is thought to support wellness in several areas.
CBD topicals, often in forms of lotions, creams, roll-ons, and balms, are applied externally, specifically on the skin. CBD topicals elicit their effects without entering the bloodstream (in most cases), making it the perfect choice for anyone who wants to focus CBD’s relief on one specific area only.
What are CBD topicals used for?
CBD topicals for sale are mostly marketed for pain and inflammation management, like CBD gel for arthritis, but there are several other selling points too. Unfortunately, CBD’s marketed benefits are solely based on encouraging scientific study results (mostly rat-based models) and anecdotal references. Therefore, you should take these findings with a grain of salt.
Few studies focus on CBD topicals benefits alone, but there are several animal-modeled studies on the CBD-THC tandem’s effects.
In a 2017 study published in Pain, osteoarthritis-induced rats were injected with a dose of CBD directly on their knee joints. The results show that rats who received such treatment exhibited lesser inflammation in their joints and lesser signs of pain-related behavior.
In a similar study but this time using the topical formulation of CBD, rats who have been applied with a 10% CBD formulation also exhibited lesser joint inflammation and signs of pain-related behavior.
So far, the only known clinical trial on CBD topicals was performed by Zynerba Pharmaceuticals. The phase two clinical trial on CBD transdermal gel involved 320 patients with knee osteoarthritis.
The study found reductions in pain level and improvement in joint movements. However, you should note that the pain level scores on CBD-administered individuals weren’t that significant compared to the group who have received placebos.
CBD gels are perceived to soothe, prompting manufacturers to create “cooling” formulations. They often come in tubes where you need to squeeze the contents. Upon application, you can massage CBD gel contents onto your skin in circular motions.
It’s important to remember to always wash your hands after using CBD gels as some contents might get into the eye. Also, it’s not advisable to use the said product on open wounds. Finally, it’s best not to continue using the same product if irritations like rashes appear.
CBD creams are often fat or oil-based. They are slightly thicker versions of water-based CBD lotions. CBD creams are categorized into two – transdermal CBD and topical CBD cream.
Transdermal CBD creams are specialized types of creams that push CBD beyond the epidermis barrier, giving the blood vessels access to the compound. So if you’re looking for a more holistic effect, transdermal CBD creams are the products to go.
Topical CBD creams don’t reach the dermis skin layer. That’s why they’re ideal for localized surface-level symptoms. If you’re conscious of products reaching the bloodstream, topical CBD cream is for you.
CBD balm is the thickest among CBD lotions and creams. Mostly based on thick bases like beeswax, CBD balms are soothing and softening emollients. Aside from CBD, CBD balms are blends of skin-worthy ingredients of oils of coconut, argan and rosehip, essences of geranium, eucalyptus, lavender, and the like.
CBD balms are designed to warm up upon contact with skin if CBD gels are formulated to cool. To make the most out of CBD balms, massage the area where the balm is applied. The rubbing action stimulates nerve-ending, giving the impression of overwhelming the underlying pain signals.
CBD balm varieties like lip balms are also available in the market. They’re not exactly warming but more soothing for dry and cracked lips.
CBD roll-ons are for on-the-go individuals who want to discreetly use CBD because they’re packaged on travel-sized roll-on applicators.
Like CBD gels, CBD roll-ons are also cooling agents. From herbs to aromatic ingredients, CBD roll-ons can be blended with yerba mate, frankincense, aloe arnica, calendula, and more.
CBD roll-ons also best work with circular massages, which allows pores to absorb product components.
You can buy CBD topicals in physical stores for states that allow their purchase. Usually found in designated CBD/cannabis stores, CBD topicals can sometimes be hard to find in mainstream grocery or shopping stores.
Online stores also offer CBD topical products. The convenience of door to door delivery of purchasing online is a plus.
Purchasing CBD topicals is easy, but how do you distinguish quality from “snake oil” fads?
CBD topicals should have actual CBD in them. Unfortunately, the market is saturated with CBD topicals with no actual CBD in them.
Companies who are brave enough to show what they put into their products publish their products’ COA (Certificate of Analysis) on the company’s website product page.
Check their COA to confirm if there’s, indeed, CBD in the formulation. Some companies will fake their COAs, so research further on their COA’s legitimacy.
To save time, try Hempcrate.co’s personalized subscription boxes of CBD products. From CBD topicals to CBD oils, get the best mix of quality CBD products in the market. Each month, you’ll receive a variety of CBD products. Because of the wide assortment of products, it’s a great way of knowing what CBD products work for you the best. It is simply the cheapest way to try and continue getting your CBD!
*Related article: Best CBD For Beginners
“These statements have not been evaluated by the Food & Drug Administration and are in no way intended to treat or diagnose any physical ailment or disease.“