A few weeks ago in on one our blogs, we touched on a new partnership between cbdMD and professional golfer, Bubba Watson. Well, it seems like Bubba isn’t the only golfer that is in love with CBD. A new report by ESPN, shows that CBD usage is exploding across the PGA (Professional Golfer’s Association), both in the PGA Tour and the PGA Tour Champions (Senior League).
Players such as Tom Kite, Lucas Glover, David Toms, Kenny Perry and Scott Piercy have tried CBD and then subsequently signed ambassador or endorsement deals. In a sport where players constantly seek ways to gain an advantage over opponents while competing weekly for more than $1 million, CBD has gained popularity. While only a handful of PGA Tour players have endorsement contracts with CBD companies, the number of actual users is estimated to be more than two dozen, according to Lucas Glover.
It is widely known that CBD is used across all major sports. The reason you hear more about golf’s affiliation with CBD is because the Commissioner, Jay Monahan, publicly restated the Federal law that hemp-derived CBD is a legal substance. He just cautioned that it is important to know what is in the CBD products you take, which is totally the correct thought process. The PGA Tour’s stance on CBD is that it falls under the same category as permitted supplements. Certainly, a refreshing common sense approach.
As more and more public stories come out about the positive effects of CBD and word-of-mouth spreads, expect more golfers and other athletes to follow en masse. Also, now with more funding for studies and a continual country-wide educational focus one can only hope the NFL, NBA, MLB, NHL will follow suit and embrace CBD like the PGA has. The vertically integrated CBD companies are well-positioned to work directly with these sports leagues to produce compliant products that they then can regulate. Just think of the power the NFL could have if they took the stand and publicly stated they want their players using CBD products versus dangerous opioids. Reminder, no one has ever overdosed and died from using any cannabinoid. More than 70,000 people died from opioid overdose in 2017 alone.
One former NBA player and future Hall of Famer, Paul Pierce, recently announced his intention to start his own CBD line named after his famous NBA nickname ‘The Truth.’ Paul Pierce was attacked outside of a nightclub in 2000. He was hit over the head with a bottle and stabbed 11 times. To this day he still deals with anxiety and post-traumatic stress disorder. He has had great personal success with managing his anxiety with CBD. His favorite method of intake is vaping CBD flower and ‘juice.’ Paul also sees the positive impact it can have for today’s athletes. “I’m passionate about making sure athletes have support before, during and after the main event,” Pierce said in a statement.
At Hemp Crate Co we continue to be excited to see all the national attention CBD continues to garner. It sounds vain but it really does help when athletes and celebrities endorse CBD products. We live in a country, for better or worse, that is mostly obsessed with fame. The more every-day-Americans see inspirational figures using and promoting products it moves the needle nationally. CBD really is still in it’s infancy. As this piece showed, the CBD market is set to explode in the next 5-10 years. Stories like this only expedite the process of mass adoption.